| File Name: | Performance Marketing 101 |
| Content Source: | https://www.udemy.com/course/performance-marketing-101-d |
| Genre / Category: | Other Tutorials |
| File Size : | 202.3 MB |
| Publisher: | Anjali Kumari |
| Updated and Published: | September 10, 2025 |
This course is designed to give you a practical introduction to the world of performance marketing. Whether you’re a student, a business owner, a founder or a professional exploring digital marketing, this course will break down key concepts into clear and actionable steps.
You’ll learn:
- How the marketing funn el works (awareness, consideration, and conversion)
- The main acquisition channels such as Google, Meta (Facebook/Instagram), and YouTube
- How to measure performance using tools like Google Analytics, Google Tag Manager, and Adobe Analytics
- How to research competitors using SimilarWeb, SEMrush, and Ahrefs
- The basics of campaign optimization and budget allocation
The focus is on making concepts simple and easy to understand, with examples that connect directly to real-world marketing scenarios.
By the end of the course, you’ll be able to:
- Understand the digital marketing funnel clearly
- Identify and use key acquisition channels effectively
- Apply analytics tools to track and improve performance
- Gain confidence in analyzing competition and planning campaigns and strategies
- Gain confidence in briefing performance marketing agencies.
- Gain confidence in briefing digital marketers in the team if you are a traditional brand marketer.
This course is ideal for beginners who want to start learning performance marketing in a straightforward way, without unnecessary jargon.
Who this course is for:
- Beginners who want to enter the world of digital and performance marketing. Entrepreneurs, startup founders, and small business owners looking to grow online sales. Marketing students or MBA aspirants who want practical skills beyond theory. Professionals in traditional marketing roles who want to upskill in ROI-driven digital marketing.
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