| File Name: | Marketing Analytics Mastery: KPIs, Funnels & Revenue |
| Content Source: | https://www.udemy.com/course/marketing-analytics-bootcamp |
| Genre / Category: | Other Tutorials |
| File Size : | 3.1 GB |
| Publisher: | Navdeep Yadav |
| Updated and Published: | October 2, 2025 |
In today’s competitive world, marketing without data is just guesswork. The most successful businesses don’t simply launch campaigns — they measure, analyze, and optimize every customer interaction to fuel growth and profitability. This is where Marketing Analytics comes in.
This course is designed to give you a complete, practical journey through marketing analytics. You’ll start with the foundations, then dive into advanced metrics, KPIs, and tools — and along the way, you’ll apply your learning with hands-on exercises and real-world case studies.
What You’ll Learn in This Course
1. Foundations of Marketing Analytics:
- What marketing analytics is and why it matters
- The four types of analytics (descriptive, diagnostic, predictive, prescriptive)
- How STP (Segmentation, Targeting, Positioning) and the 4Ps connect with data-driven marketing
2. Metrics and KPIs:
- Introduction to product and marketing metrics
- The AARRR (Pirate Metrics) framework and how to apply it
- Case example: applying AARRR to a grocery delivery app
- Deep dive into metrics tracked by leading companies like Amazon, Netflix, and Uber
3. User Acquisition and Awareness:
- Breaking down modern marketing funnels
- Key cost-based metrics: Customer Acquisition Cost (CAC)
- Understanding the CAC to LTV ratio
- Exploring TOFU, MOFU, BOFU for funnel design and optimization
Who this course is for:
- Students studying marketing, business, or data analytics
- Marketing professionals who want to build data-driven skills
- Entrepreneurs aiming to optimize their customer acquisition and revenue
- Product managers and growth hackers focused on metrics and KPIs
DOWNLOAD LINK: Marketing Analytics Mastery: KPIs, Funnels & Revenue
Marketing_Analytics_Mastery_KPIs_Funnels_Revenue.part1.rar – 1000.0 MB
Marketing_Analytics_Mastery_KPIs_Funnels_Revenue.part2.rar – 1000.0 MB
Marketing_Analytics_Mastery_KPIs_Funnels_Revenue.part3.rar – 1000.0 MB
Marketing_Analytics_Mastery_KPIs_Funnels_Revenue.part4.rar – 58.8 MB
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