| File Name: | Introduction to Jobs to be Done (JTBD) methodology |
| Content Source: | https://www.udemy.com/course/introduction-to-jobs-to-be-done-jtbd-methodology |
| Genre / Category: | Other Tutorials |
| File Size : | 1001.7 MB |
| Publisher: | Yash Thakker |
| Updated and Published: | July 27, 2025 |
Unlike traditional market research that focuses on customer characteristics, JTBD reveals the circumstances and progress that drive purchase decisions. You’ll learn why a 25-year-old and 55-year-old might hire the same product for identical reasons, while people with similar demographics make completely different choices.
This isn’t just theory – you’ll master practical techniques used by leading product teams at companies like Netflix, Uber, and Tesla to:
- Understand the real reasons customers switch products
- Identify breakthrough innovation opportunities
- Prioritize features based on actual customer jobs
- Create compelling value propositions that resonate
Course Structure & Learning Path
Module 1: JTBD Foundation Essentials
- Understand what Jobs-to-be-Done really means and why it’s powerful
- Master the mindset shift from features to progress
- Learn the three dimensions of every job: functional, emotional, and social
- Compare JTBD with traditional research approaches
Module 2: JTBD Research Mastery
- Design focused research studies with clear job hypotheses
- Master interview techniques that reveal real customer motivations
- Transform customer insights into actionable job stories
- Learn the “When I… I want… So I can… But currently…” framework
Module 3: Strategic JTBD Application
- Apply JTBD insights to product development and feature prioritization
- Identify innovation opportunities in underserved and overserved markets
- Create job-based value propositions and go-to-market strategies
- Measure success with job performance metrics, not just usage data
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