| File Name: | Digital Marketing Theory: A Beginner’s Marketing Course |
| Content Source: | https://www.udemy.com/course/digital-marketing-theory |
| Genre / Category: | Other Tutorials |
| File Size : | 979.7 MB |
| Publisher: | Tobias Becker |
| Updated and Published: | October 23, 2025 |
Digital Marketing Theory is a beginner-focused course designed to help you finally understand digital marketing – and apply it practically. With just 2 hours of video lessons and downloadable ebooks, you’ll get everything you need to build your first integrated marketing plan with confidence.
Why This Course?
- Perfect for Beginners – No prior marketing experience needed. We break down every term and concept in plain language.
- Practical & Hands-On – Learn through a real-world case study that guides you from strategy to execution.
- Downloadable Ebooks – Glossaries, formulas, and templates that make learning faster and easier.
- Proven Credibility – Join over 100,000 students who have already trusted our Marketing and Project Management courses.
- Flexible Learning – Learn at your own pace, anywhere, anytime on Udemy.
What You’ll Learn
1. Introduction:
- 1.1 The Digital Marketing Ecosystem – Understand the big picture of digital marketing and how SEO, social media, email, ads, and content work together.
- 1.2 Information about the Practical Part + Ebook Glossary – Learn how to use the case study and ebooks to make concepts stick.
2. Digital Marketing Introduction:
- 2.1 Introduction to SEO – Basics of keywords, on-page/off-page optimization, and how to make your website visible.
- 2.2 Introduction to Social Media Marketing – Leverage Facebook, Instagram, LinkedIn, and TikTok for engagement.
- 2.3 Introduction to Email Marketing – Write emails that convert and build long-term customer relationships.
- 2.4 Introduction to Paid Ads – Learn Google Ads, display advertising, targeting, and bidding strategies.
- 2.5 Introduction to Content Marketing – Plan, create, and promote content to attract and retain customers.
3. Digital Marketing Strategy:
- 3.1 Target Group Analysis – Define and understand your audience to craft precise campaigns.
- 3.2 Competitor Analysis – Spot gaps and opportunities by analyzing competitors.
- 3.3 SWOT Analysis – Identify strengths, weaknesses, opportunities, and threats.
- 3.4 What are Personas? – Create buyer personas to target your ideal customers effectively.
4. Marketing Terms You Need to Know:
- 4.1 The Customer Journey – Map touchpoints from awareness to purchase.
- 4.2 Traffic, Conversion & Engagement – Understand and optimize key marketing metrics.
- 4.3 Influencer Marketing – Learn how influencers can grow your brand.
- 4.4 Influencer Marketing Costs (Short Ebook) – Budget your collaborations effectively.
DOWNLOAD LINK: Digital Marketing Theory: A Beginner’s Marketing Course
FILEAXA.COM – is our main file storage service. We host all files there. You can join the FILEAXA.COM premium service to access our all files without any limation and fast download speed.
