| File Name: | Digital Marketing Strategy for the AI & Gen Z Economy |
| Content Source: | https://www.udemy.com/course/digital-marketing-strategy-for-the-ai-gen-z-economy |
| Genre / Category: | Other Tutorials |
| File Size : | 572.1 MB |
| Publisher: | Garbo Tian |
| Updated and Published: | September 13, 2025 |
The rules of marketing are changing. Artificial intelligence is reshaping industries, and Generation Z is rewriting consumer behavior. Traditional brand playbooks no longer work in a world where attention is fragmented, trust is shifting, and culture evolves overnight. To stay competitive, marketers, entrepreneurs, and business leaders need a new strategy—one built for the AI & Gen Z economy.
This course, Digital Marketing Strategy for the AI & Gen Z Economy, provides a systematic, MBA-level framework for building brands in the age of disruption. Drawing on global case studies, cutting-edge models, and practical strategy tools, you’ll learn how to design marketing systems that go beyond campaigns—systems that shape culture, influence identity, and scale sustainably.
You will explore:
- How AI is transforming consumer journeys, personalization, and content creation.
- Why Gen Z’s values, digital habits, and demand for authenticity are redefining brand trust.
- Global innovations in digital marketing from Asia, Africa, Europe, Latin America, and the U.S.
- Practical frameworks: cognitive branding, cultural resonance, co-creation, and future scenario planning.
By the end of the course, you will not only understand the latest trends—you will be able to apply them to craft future-ready strategies for your business, startup, or personal brand.
If you want to lead in the next decade of marketing—not just follow—this course is your blueprint.
Who this course is for:
- Marketing professionals who need to update their strategies to stay relevant in a fast-changing landscape.
- Entrepreneurs and startup founders who want to build brands that connect authentically with younger audiences.
- MBA students and business learners seeking a structured, global perspective on modern marketing models.
- Consultants, strategists, and managers who advise companies on growth, branding, and digital transformation.
- Content creators and brand builders looking to master storytelling, community building, and cultural resonance.
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