Domestika – Bilingual Branding with Arabic Signs

Master the basics of cross-cultural design and delve into arabic typography. From initial research and sketching to client presentation and publication.  Explore cross-cultural branding with Kinda Ghannoum, a graphic designer and co-founder of the Syrian Design Archive. You’ll learn how to blend cultures into visual identities that resonate deeply with diverse audiences, using the richness of Arabic patterns, ornaments, and calligraphy.  With a practical and creative approach, you’ll discover how to transform your research into solid concepts that respect and celebrate cultural diversity. You’ll gain the tools needed to elevate your branding skills, creating authentic and relevant brands in a global environment.

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