| File Name: | Breakthrough Advertising Bootcamp |
| Content Source: | https://breakthroughadvertisingbook.com/ba-bootcamp/#tve-jump-195f7cdb4ad |
| Genre / Category: | Business Tutorials |
| File Size : | 3.2 GB |
| Publisher: | Brian Kurtz |
| Updated and Published: | July 12, 2025 |
Human behavior hasn’t changed since 1966 when Breakthrough Advertising was first published. Actually, you could plug in any year before 1966 (1066?) and say the same thing. And while many think this classic book is only about creative, copywriting and direct response marketing, it is really about human behavior… How we can predict it…and how we need to be immersed in what it takes to understand why people do the things they do at the deepest level.
Here’s what we’re going to learn and work on TOGETHER:
- How to discover your market’s secret desires anytime you want. These are the desires they don’t want anyone to know about
- How to find your market’s STRONGEST desire
- How to present your offer as THE solution for your market’s strongest desire
- How to introduce your solution to prospects who are in your market but don’t know about your product.
- How to hire copywriters who won’t bleed your business dry
- How to be a copywriter that delivers win after win
- How to sell to a market that knows about your competitors but not you
- How to sell to a market that doesn’t trust you (YET)
DOWNLOAD LINK: Brian Kurtz – Breakthrough Advertising Bootcamp
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