Ben Settles – Copy Troll

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The secret psychology behind how two of my customers and I flipped being called “white supremacists” by a famous celebrity rapper on Twitter into a horde of new customers, clients, and sales for our businesses! (For example: One of my customers turned it into an all-expenses paid vacation for his family. my woman used it to land two new clients and add dozens of new leads to her email list. and I nabbed $30k in new business over the course of 5 days. See how we did it beginning on page 55.)
– How to write emails that quickly “cancel out” baseless attacks, slanders, and accusations. (Some of the more miserable and self-loathing trolls out there have no problem using lies and deceit to ruin careers and lives for any reason or no reason at all. If this bunch ever attacks you, simply use what you learn on page 185 to both dismiss and potentially profit from them.)
– How one of my customers “sucker punched” the media by turning getting trolled by Snopes (while also having death wished upon her and her kids by a horde of bat shit crazy environmental fanatics) into a tsunami of new sales and leads! (And also higher search engine rankings, too. Pages 77-78.)
– The strange (and totally illogical & irrational) secret to getting paid top dollar even if your product or service is not the best. (This is what lets people like Kim Kardashian get paid almost a million dollars per social media post. certain “mom and pop” retail shops get paid thousands of dollars for ordinary items. and one of the world’s most popular copywriters get paid the highest fees even though he’s admittedly not the best. It can also potentially make using your trolls to help build your business as easy as falling off a log, too. Details on pages 41-44.)
– How to “psychologically abuse” anyone who trolls you! (This sleepy little technique isn’t sexy, but it’s got teeth – and works by creating the same reaction in a troll’s brain as physical pain – but without leaving any “marks.” It sometimes can make you sales, too. Page 109.)

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